26 December 2009

The Power of FREE Reports!

Hi Everyone,

As many of you are aware, one of the best
ways to build your list and online business,
is to write and give away Reports.

However, it seems that many people are afraid
to begin the process, and to commit themselves
to writing and publishing online. There is a
"fear" factor involved, and part of it stems
from the fear of criticism.

I'm an author, both online and offline, and
I know about the problem. However, if you
really want to develop an online presence,
you have to make the decision to move
forward.

Now, if you have any problems in this regard,
and would like to talk about it, please
contact me.

All the best,
Laurie

05 June 2009

Well, I'm Back! Perhaps, Now, I Will Post Regularly!

Hi Everyone,

Yes, I'm back.

Now, more than ever, I'm determined to post
regularly to this blog.

You see, I've got so much on the go, that I'm
stretching myself quite thin. But, you know
what, there are lots of things that I will
start writing about - oh yes, and I think
you'll enjoy the content.

So, will return, shortly, with a new post!

All the best,
Laurie

15 April 2009

Are You Earning Money On The Web?

Hi Everyone,

I imagine that if I did a poll of my readers and subscribers,
there would be a wide variety of answers and positions on
that question! :)

Many of you are probably no closer to earning online than
you were last year at this time. And, there are probably
quite a few of you who find yourselves bouncing around
from program to program, trying to find that elusive system
that will give you a breakthrough moment!

Whatever the situation, I want you to know that from this
point forward, I intend to make this blog your ally, as you
strive to earn money on the web.

Now, let me tell you a bit about myself and my personal
situation, regarding online business.

I live in rural Nova Scotia, Canada. I'm a writer and artist
with a keen desire to earn my living online. My primary
interests are in the natural healing, wellness, personal
growth, and internet marketing areas.

I write and publish the Natural Healing Talk newsletter.
I have gradually grown the subscriber base of the newsletter
over the past several years. So, the newsletter plays a
key role in my online affairs.

I've progressed slowly. It hasn't been easy. However, I've
learned a lot during the process. Eventually, I want to
compile an information product that will shorten the
learning curve for people who want to start a newsletter
and a business on the web.

As a matter of fact, I've already partly written the first draft
of the product. But, I really don't think I'll make it my first
priority, at the moment.

But, if you follow this blog, you will shorten your learning
curve, anyhow. :) You see, I intend to share tips and bits
of knowledge that I've gained over the past couple of
years.

My first tip:

There are many companies online that offer you instance
eStores, where you can sell a variety of products on a
commission (Affiliate) basis. Those eStores are usually
free, so you have little to lose, financially. That's the good
part of the deal.

However, I have a question for you.

Do you intend to focus one hundred (100%) per cent on
that online store? In other words, will you give it an excellent
effort over the next six months to a year? If not, forget it!
Why? Well, because if you are to make any sales, you will
need a solid marketing and advertising campaign.

I must say, I generally don't like eStores, period! I think you
would be better off placing your time and efforts, elsewhere.
But, if you must, don't get an eStore and just work with it
occasionally. It won't make you any money, sitting there!
Because, remember, your eStore is one of hundreds of
similar storefronts on the web.

In other words, the competition is heavy. So, if you must
have an eStore, try to find one that you can customize and
make unique, even if you have to pay a wee bit for the
ability to customize and make it your own brand. This is
almost impossible with a free, generic eStore.

Overall, I don't recommend online stores. And, as I noted
earlier, you have to market . . . market . . . and market some
more, to separate yourself from all the other similar stores.

Oh yes, one more point, they normally do offer you dozens
of products to sell. However, don't let that fool you, because
that's not necessarily a good thing! You see, all those
products confuse people. They leave your site, because it's
just a mass of images to them.

So, you're often better off, focusing your marketing efforts
on a single, good quality product.

All the best,
Laurie

P.S.
Here's a process for you:

1. Find a solid product to promote, either your own or an
affiliate product.

2. Save your pennies until you can afford to buy a product
like The Amazing Formula. This will give you a course or
plan of action.

3. Follow that plan and give it a one hundred (100%) effort.

4. You Will See Results!


P.S.S.
Yes, I'm an affiliate for The Amazing Formula. I don't hide
things like that. It's a great product! You will learn a great
deal from it, that's for sure.

15 February 2009

Ex Blues Musician Pays Bills After One Weekend Of Work....

Hi Everyone,

In my opinion, Marlon Sanders is one of the most advanced
online marketers in the business.

I belong to Marlon's Marketing Minute newsletter list,
and have posted an article from the latest issue, below.

Please read the article as it contains interesting
information, especially on the importance of developing
your own products to sell online. And, on how to use your
own products, and affiliate products, to pay your monthly
bills!

-------------------------------------------------------

Ex Blues Musician Pays Bills After One Weekend Of Work

Subtitle: How My Dinner With Joe Vitale and Pat O'Brien
can help you pay your bills and find uncanny success
using online marketing


By Marlon Sanders


Last night I had dinner with Joe Vitale and Pat O'brien.

Pat wrote "The Portable Empire" book published by Wiley Press.
Joe has written 30 best sellers and, most recently, took his fame
to another level by being featured in "The Secret."

Joe's one of those guys who could have an ego bigger than New
York, but doesn't. He's one of brightest, most giving individuals
you'll meet. And puffs on a mean, Cuban cigar.

I won't reveal his secret here.

But Joe has banged out 30 books and he literally can't type! He
hacks away at the keyboard. Joe turned his "cant's" into "dones".

He didn't let excuses stop him. If a dude who can't type can
write 30 best selling books, don't you think it's about time you
throw your excuse out the window?

You know you got one. That excuse you have to justify not taking
the action you know you need to take. That thing you consider
YOUR achilles heel.

It's gone. Vanished. No more.

Pat used to be a blues musician. He toured Europe a lot and had a
nice following.

But all that changed when he bartered guitar lessons with Joe
Vitale in exchange for a ticket to his Spiritual Marketing seminar.

Pat got inspired.

In one weekend, he created his first product.

I tell people this all the time. Creating a product doesn't need
to take forever. 99% of creating a product is in your head. It's
in the decision to do it.

Pat sold more copies of his first product in a few days than he
did CD's all month long on his tours. And he could stay at home
and not have the grind of travel.

So Pat got into this business.

Later, he penned his book Portable Empire that has been a big hit.
He also holds "unseminar" seminars on marketing. Which are his
own laid back version of seminars.

One of the things we did last night was brainstorm a new USP or
big promise for Pat.

I explained to him that you can break sales letters down into
direct and indirect leads or formulas, a tidbit I learned from
Michael Masterson at awaionline.com.

Anyway, we figured a direct lead would be best for Pat. The two
direct leads you use most often are problem/solution and big
promise.

Neither Joe nor I really like or specialize in the problem/
solution lead. So we use the big promise.

I reckon we spent 20 or 30 minutes noodling around, fishing for a
big idea or promise for Pat's product.

See, the concept of the portable empire is to create digital
products and sell them over the Internet. But lots of people
teach that. What I explained to Pat is that he needs to have a
specific promise.

Then take that promise and carry it through his blog, boot tiles
and everything else.

We finally came up with a pretty good idea for Pat.

So here you are.

If you've been following me, you've broken down your bills into
daily amounts. You know you need to generate leads via ppc, seo or
an affiliate program.

What's all this talk 'bout Pat and Joe got to do with YOUR bills?
Or what does it have to do with all this Twitter talk I've been
dishin' out?

TWITTER: This is how I reconnected with Pat and Joe. I'm met
both a year ago at Pat's UnSeminar. But we lost touch.

On Twitter, within a week, we reconnected. And that's how we
ended up doing dinner.

Here's my video on Tweet Deck if you haven't seen it yet:
http://www.marlonsnews.com/video/tweetdeck

BILLS: I told in the story above how Pat created his first
product in a weekend. And he sold more of it in a few days than he
normally did CDs in a whole month of touring as a blues musician.

What about YOU?

If an ex blues musician can create a product in a weekend, don't
you think YOU might be able to?

And if you DO that, now what kind of impact do you think that'd
have on you
aying your bills?

Let's say you sell your product for $50.

And you sell one a week.

That's a $200 bill erased.

Let's say that you promote affiliate products to the
people who buy your main product. That might be another
$50 or $100 a month there. So you erase another bill or
two.

And what happens if instead of selling 2 a week, you sell
one a day.

If you convert 1% of visitors to buyers, to sell one a
day, you need 100 visitors a day.

If you were on my Ateam call last week, you know how to
use Twitter to get a lot more than 100 visitors a day.

If you follow the system for converting leads to sales in
rows 4 and 5 of Promo Dashboard, you've got a good shot at
turning 10% of your leads to sales.

That would mean you only need 10 or 20 visitors a day to
get the sale a day.

Or, if you bid on keywords on Google that have LESS than 7
ads, you'll get clicks for whatever the minimum bid is.
With a great quality score, you can get clicks for a penny
to a nickel. It's possible. People do it. I won't say
getting a great QS on Google is easy.

It isn't.

But it can be done if you focus on it.

At dinner last night, I told Joe I thought you could get
good at about anything you put your mind to. He being big
into the law of attraction and such agreed.

One of the things I noticed last night is that I kept
bouncing around from idea to idea as I'm prone to do. Joe
kept coming back to the point we were discussing.

Focus.

It's why I created Ockham's Razor. You can't see, move and
finish unless you focus. You can't focus unless you
simplify.

Once you simplify, you can document your systems and
outsource to the Philippines as John Jonas teaches.

Or, if you only want to do the SEO Lies method, Justin
Brooke can teach you how to outsource that.

Do you see how all this fits together? That's why I call
it Marlon's Master Plan. It all fits together.

Need to pay your bills? How 'bout following the steps in
Ockham's Razor to start? How about using Product Dashboard
to create your own product and Promo Dashboard to promote
it?

Just a thought.

People say, "Marlon, I don't have money. I can't afford to
buy what you're selling."

But the people who post to my blog who DO have money, all
have their own products! They DO what I teach.

Watch that. Notice the difference in the blog posts
between the people who HAVE money and the people who
don't.

You'll find most of the "haves" have because they HAVE
their own products. And that's why they have.

Now, nothing wrong with building your list to start and
promoting affiliate products. Nothing wrong with that at
all. But eventually you wanna fall in the "have" category.

It's interesting to see the number of people coming back
to my blog saying, "Marlon, I strayed. I followed the
bright shiny objects. I tried to take the easy route. But
I've come back to your teachings and wish I'd never left."

Read the blog. You'll see those comments.

This is the straight and narrow path. It isn't always the easiest.

My Ateamers, my folks, they follow the path less taken.

Let me hear YOUR feedback on my blog:
Click Here


Marlon Sanders

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

03 January 2009

The 777SelfHelp Giveaway Event, Continues....

Hi Everyone!

Well, I'm still tied up, so to speak, with the 777SelfHelp
Giveaway Event. :) I'm trying like heck to build up the
subscriber list to my Natural Healing Talk newsletter.

I must say that I've had a fantastic response to my
gift! I'm giving away the "Sweet Grass Prayers" Report
to people who sign up for the newsletter.

To date, I've gotten over 100 subscribers, and it's
still going very well. I can't begin to tell you how
grateful I am -- it's wonderful to see my newsletter
list exploding like that!

Anyhow, if you are at all interested in Self-Help stuff,
please go to the site and check it out.

http://www.777SelfHelp.com/vip/395

I think I require about five more people to join the
giveaway through my link, to push my gift into a top
50 position!

So, if you are interested, please take a peek at the
site. If you decide to join, let me say Thank You
you in advance, for helping to place "Sweet Grass
Prayers" into the top 50 Gifts of the Event.

Here, again, is the link:
http://www.777SelfHelp.com/vip/395

My best wishes,
Laurie,