Ex Blues Musician Pays Bills After One Weekend Of Work....

Hi Everyone,

In my opinion, Marlon Sanders is one of the most advanced
online marketers in the business.

I belong to Marlon's Marketing Minute newsletter list,
and have posted an article from the latest issue, below.

Please read the article as it contains interesting
information, especially on the importance of developing
your own products to sell online. And, on how to use your
own products, and affiliate products, to pay your monthly
bills!

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Ex Blues Musician Pays Bills After One Weekend Of Work

Subtitle: How My Dinner With Joe Vitale and Pat O'Brien
can help you pay your bills and find uncanny success
using online marketing

By Marlon Sanders


Last night I had dinner with Joe Vitale and Pat O'brien.

Pat wrote "The Portable Empire" book published by Wiley Press.
Joe has written 30 best sellers and, most recently, took his fame
to another level by being featured in "The Secret."

Joe's one of those guys who could have an ego bigger than New
York, but doesn't. He's one of brightest, most giving individuals
you'll meet. And puffs on a mean, Cuban cigar.

I won't reveal his secret here.

But Joe has banged out 30 books and he literally can't type! He
hacks away at the keyboard. Joe turned his "cant's" into "dones".

He didn't let excuses stop him. If a dude who can't type can
write 30 best selling books, don't you think it's about time you
throw your excuse out the window?

You know you got one. That excuse you have to justify not taking
the action you know you need to take. That thing you consider
YOUR achilles heel.

It's gone. Vanished. No more.

Pat used to be a blues musician. He toured Europe a lot and had a
nice following.

But all that changed when he bartered guitar lessons with Joe
Vitale in exchange for a ticket to his Spiritual Marketing seminar.

Pat got inspired.

In one weekend, he created his first product.

I tell people this all the time. Creating a product doesn't need
to take forever. 99% of creating a product is in your head. It's
in the decision to do it.

Pat sold more copies of his first product in a few days than he
did CD's all month long on his tours. And he could stay at home
and not have the grind of travel.

So Pat got into this business.

Later, he penned his book Portable Empire that has been a big hit.
He also holds "unseminar" seminars on marketing. Which are his
own laid back version of seminars.

One of the things we did last night was brainstorm a new USP or
big promise for Pat.

I explained to him that you can break sales letters down into
direct and indirect leads or formulas, a tidbit I learned from
Michael Masterson at awaionline.com.

Anyway, we figured a direct lead would be best for Pat. The two
direct leads you use most often are problem/solution and big
promise.

Neither Joe nor I really like or specialize in the problem/
solution lead. So we use the big promise.

I reckon we spent 20 or 30 minutes noodling around, fishing for a
big idea or promise for Pat's product.

See, the concept of the portable empire is to create digital
products and sell them over the Internet. But lots of people
teach that. What I explained to Pat is that he needs to have a
specific promise.

Then take that promise and carry it through his blog, boot tiles
and everything else.

We finally came up with a pretty good idea for Pat.

So here you are.

If you've been following me, you've broken down your bills into
daily amounts. You know you need to generate leads via ppc, seo or
an affiliate program.

What's all this talk 'bout Pat and Joe got to do with YOUR bills?
Or what does it have to do with all this Twitter talk I've been
dishin' out?

TWITTER: This is how I reconnected with Pat and Joe. I'm met
both a year ago at Pat's UnSeminar. But we lost touch.

On Twitter, within a week, we reconnected. And that's how we
ended up doing dinner.

Here's my video on Tweet Deck if you haven't seen it yet:
http://www.marlonsnews.com/video/tweetdeck

BILLS: I told in the story above how Pat created his first
product in a weekend. And he sold more of it in a few days than he
normally did CDs in a whole month of touring as a blues musician.

What about YOU?

If an ex blues musician can create a product in a weekend, don't
you think YOU might be able to?

And if you DO that, now what kind of impact do you think that'd
have on you
aying your bills?

Let's say you sell your product for $50.

And you sell one a week.

That's a $200 bill erased.

Let's say that you promote affiliate products to the
people who buy your main product. That might be another
$50 or $100 a month there. So you erase another bill or
two.

And what happens if instead of selling 2 a week, you sell
one a day.

If you convert 1% of visitors to buyers, to sell one a
day, you need 100 visitors a day.

If you were on my Ateam call last week, you know how to
use Twitter to get a lot more than 100 visitors a day.

If you follow the system for converting leads to sales in
rows 4 and 5 of Promo Dashboard, you've got a good shot at
turning 10% of your leads to sales.

That would mean you only need 10 or 20 visitors a day to
get the sale a day.

Or, if you bid on keywords on Google that have LESS than 7
ads, you'll get clicks for whatever the minimum bid is.
With a great quality score, you can get clicks for a penny
to a nickel. It's possible. People do it. I won't say
getting a great QS on Google is easy.

It isn't.

But it can be done if you focus on it.

At dinner last night, I told Joe I thought you could get
good at about anything you put your mind to. He being big
into the law of attraction and such agreed.

One of the things I noticed last night is that I kept
bouncing around from idea to idea as I'm prone to do. Joe
kept coming back to the point we were discussing.

Focus.

It's why I created Ockham's Razor. You can't see, move and
finish unless you focus. You can't focus unless you
simplify.

Once you simplify, you can document your systems and
outsource to the Philippines as John Jonas teaches.

Or, if you only want to do the SEO Lies method, Justin
Brooke can teach you how to outsource that.

Do you see how all this fits together? That's why I call
it Marlon's Master Plan. It all fits together.

Need to pay your bills? How 'bout following the steps in
Ockham's Razor to start? How about using Product Dashboard
to create your own product and Promo Dashboard to promote
it?

Just a thought.

People say, "Marlon, I don't have money. I can't afford to
buy what you're selling."

But the people who post to my blog who DO have money, all
have their own products! They DO what I teach.

Watch that. Notice the difference in the blog posts
between the people who HAVE money and the people who
don't.

You'll find most of the "haves" have because they HAVE
their own products. And that's why they have.

Now, nothing wrong with building your list to start and
promoting affiliate products. Nothing wrong with that at
all. But eventually you wanna fall in the "have" category.

It's interesting to see the number of people coming back
to my blog saying, "Marlon, I strayed. I followed the
bright shiny objects. I tried to take the easy route. But
I've come back to your teachings and wish I'd never left."

Read the blog. You'll see those comments.

This is the straight and narrow path. It isn't always the easiest.

My Ateamers, my folks, they follow the path less taken.

Let me hear YOUR feedback on my blog:
Click Here


Marlon Sanders

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Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."